2022 Co-Branded Spot: Clint Dempsey
In 2022, FOX Sports and Volkswagen produced a :30 co-branded spot highlighting the partnership between U.S. Soccer and Volkswagen throughout the 2022 FIFA World Cup™. Utilizing FOX Soccer talent and US Men’s National Team legend Clint Dempsey, the campaign looked to drive buzz around the tournament, support for the US Men’s National Team and promote Volkswagen’s all-electric ID.4 vehicle.
:30 Co-Branded Spot
Custom Partnership Campaign Elements
In-Show Element: Electric Play
In-Show Element: Billboard
Clint Dempsey Social Post
In-Show Element: Player Spotlight
- FOX SPORTS
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Cars/Trucks/Motorcycles
Topics
Custom Content, Innovative Partnership, Linear, Social Media