2023 NASCAR on FOX
Squarin’ Up at Daytona
Bet on Biggie at Talladega
2023 “Squarin’ Up” Custom Partnership at Daytona
NASCAR fans can always “Bet on Biggie.” In Talladega, NASCAR on FOX and Wendy’s collaborated to create three unique, fun, and exciting custom content pieces. Through these executions, Wendy’s promoted their activation “Biggie After Dark (the best bet on the boulevard), utilizing Legacy Motor Club’s very own Noah Gragson, and NASCAR on FOX’s best-in-class talent, Jamie Little, Michael Waltrip, and Clint Bowyer.
"Duels" with Michael Waltrip and Noah Gragson
Fan Contest
Winner's Square Activation
Scavenger Hunt
Grid Walk
Hot Laps
2023 “Bet on Biggie” Custom Partnership at Talladega
NASCAR fans can always “Bet on Biggie.” In Talladega, NASCAR on FOX and Wendy’s collaborated to create three unique, fun, and exciting custom content pieces. Through these executions, Wendy’s promoted their activation “Biggie After Dark (the best bet on the boulevard), utilizing Legacy Motor Club’s very own Noah Gragson, and NASCAR on FOX’s best-in-class talent, Jamie Little, Michael Waltrip, and Clint Bowyer.
FBC In Raceday Feature
In Race Feature
FS1 Raceday Feature
- FOX SPORTS
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Restaurants/QSR
Topics
Custom Content, Innovative Partnership, Linear, Social Media