Over 3,000 dogs from around the world descended upon the historic Lyndhurst Estate in Tarrytown, New York for the 146th Westminster Kennel Club Dog Show – and once again, The Home Depot was center stage. The fourth year of this partnership delivered unrivaled exposure and positioning to reach viewers across the nation on FOX, FS1, and FS2.
Sponsorship Elements
The Home Depot was heavily featured in this year’s annual dog show. Sponsorship elements included: Ready Ring beauty shots, Ready Ring interviews, Agility Winner’s Recap, Built From Scratch pre-show feature, Best at Home CTAs, Purple Carpet Hit, and billboards.
Ready Ring Beauty Shots
While the dogs got ready to take the stage, any last-minute preparation and practice took place in the all-new Ready Ring sponsored by The Home Depot. This custom-built area featured prominent branding and, of course, LifeProof with PetProof Technology Carpet, available exclusively at The Home Depot.
Ready Ring Interviews
FOX’s Jamie Little got to catch up with the competitors and their trainers/handlers in the Ready Ring, sponsored by The Home Depot. Viewers learned more about each dog’s journey to the show, training regimens, and more.
Purple Carpet Hit
This year, Westminster’s Purple Carpet sponsored by Lifeproof with Petproof Technology Carpet made its debut. A step and repeat banner with The Home Depot branding made for the perfect backdrop as celebrities and judges posed for the camera.
