Co-Branded Spot: SW Grilled Coffee

Returning for a 5th year of the partnership, Intuit QuickBooks aimed to spotlight an early-start small business using their platform within a custom co-branded spot airing during FOX’s NFC Championship Pregame show.

In the lead-up to Super Bowl LVII taking place in Glendale, AZ, FOX identified SW Grilled Coffee, an eco-friendly coffee roaster in the local Arizona community making an immediate impression through their sustainable business practices.

The custom :30 spot showcased a range of QuickBooks’ tools in action and provided amplification for the brand’s early-start small business campaign while also giving SW Grilled Coffee a boost in brand awareness. In this high-profile placement, the content provided amplification for QuickBooks’ messaging goals and once again demonstrated the value that QuickBooks provides to early-start small business owners.