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Samsung & Fall Launch Partnership -2019

FOX and Samsung collaborated on a multi-platform partnership to create awareness for the launch of the Samsung Galaxy Note 10+ by creating “Next Level Power” promos.

Samsung + 9-1-1

Custom Content

Content aligned with The Emmys, The Masked Singer Premiere and the NFL’s America’s Game of the Week and each NLPP opened with a shot of the Samsung Galaxy Note 10+.
Team Galaxy artists utilized the S-pen (stylus) to sketch art inspired by the FOX Fall line-up via time-lapse video.

Social Amplification

Additional behind the scenes social content, “All About the Artist”, was amplified across FB, IG, TW.

Samsung + The Masked Singer

 

Samsung + Cleatus

BTS Social Content – “All about the Artist”

Results

Samsung’s NLPP significantly over-indexed in all key metrics including brand memorability, likeability, opinion and purchase intent.

Delivered 33% higher viewer ratings than the C3 average, plus 20% when combined with Samsung ad adjacencies Double-digit increases in tweets about Samsung Galaxy during the Emmys and Masked Singer Premiere.

Source: Phoenix TVBE Tech category and Nielsen Media Research

Topics
Reach, Meaningful Connections, Innovative Partnership