A Big-Box Retailer partnered with Tubi to target tech enthusiasts during a competitive holiday time period. Tubi’s campaign increased overall shopper intent by 25%.
Tubi Increases Purchase Intent & Ad Recall
A big box retailer partnered with Tubi to target tech enthusiasts during a competitive holiday time period.
Results
Tubi’s campaign increased overall shopper intent by 25%. Plus those exposed were 9.2% more likely to recall “same day curbside pickup” messaging.
Source: Kantar Jan 2020