In partnership with an iconic CPG Brand we were able to measure a 41% lift in ad awareness which was more than twice the Kantar Millward Brown CPG Snack Video Benchmark. Tubi’s Campaign improved Brand Perception among both lapsed and competitive buyers.
Tubi Increases Brand Lift
An iconic CPG brand partnered with Tubi to “stay top of mind“. Validated by Kantar, Tubi’s campaign improved brand perception among both lapsed and competitive buyers.
RESULTS
LAPSED CUSTOMERS
Source: Kantar Brand LIft Study, Oct 2020