Hispanic Heritage Month Ads on FOX

FOX Entertainment

To celebrate Hispanic Heritage Month, FOX Entertainment teamed up with Wells Fargo to debut #TVForAll – a DEI campaign created to celebrate diverse storytelling.

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Content

FOX and Wells Fargo produced a :30 co-branded spot that aired across FOX Linear, FOX Digital and Tubi
The campaign launched during Fall Premiere Week and aired throughout Hispanic Heritage Month

RESULTS

Content outperformed the Wells Fargo TV norm for Brand Opinion Positive Shift, as well as the financial category norm
More than 6 in 10 had a more positive opinion of Wells Fargo and were more likely to consider the Active Cash card
Nearly 8 in 10 had a positive opinion of the partnership overall

Source: TVBE & Latitude

FOX Entertainment
Financial/Insurance/Credit Cards

Topics

Custom Content

#TVForAll x Wells Fargo

Content

RESULTS