Wells Fargo was the inaugural partner for FOX’s DE&I campaign, #TVFORALL, which celebrated Hispanic Heritage Month and aligned with Wells Fargo’s support of diverse storytelling.


  • Wells Fargo utilized their paid media on FOX to run the :30 co-branded content
  • Ran across FOX linear, digital and Tubi
  • Launched in fall premiere week and ran throughout Hispanic Heritage Month


  • Content outperformed the Wells Fargo TV norm for Brand Opinion Positive Shift, as well as the financial category norm
  • More than 6 in 10 had a more positive opinion of Wells Fargo and were more likely to consider the card
  • Nearly 8 in 10 had a positive opinion of the partnership overall
Source: TVBE & Latitude