Celebrating everyday heroes on International Women’s Day

She’s a Hero

FOX Entertainment, SeeHer and L’Oréal Paris came together on International Women’s Day (March 8th) to highlight and celebrate female first responders making a difference in their communities, under the She’s a Hero custom content series FOX created.

Premiering in a Fast Break ad product during 9-1-1  and with additional support and airings across the FOX Portfolio, this contextually relevant content put a spotlight on an amazing group of women working on the front lines during challenging times.

The campaign was further amplified on social, across multiple social media channels including: 9-1-1 Facebook, Instagram, YouTube and Twitter handles and Amplified on Twitter.

This effort is more than a media partnership, it’s a shared mission to ensure women and girls see themselves as they truly are in all their potential.


On-Air Fast Break

Digital + Social Amplification