FOX Entertainment x L’Oréal Paris x SeeHer

Celebrating everyday heroes on International Women’s Day. FOX Entertainment, SeeHer and L’Oréal Paris came together to highlight and celebrate female first responders making a difference in their communities, under FOX’s She’s a Hero custom content series banner.

She’s a Hero

Premiering in a Fast Break ad product during 9-1-1  and with additional support and airings across the FOX Portfolio, this contextually relevant vignette put a spotlight on amazing women working on the front lines during challenging times. The campaign was also amplified across multiple social media channels including: 9-1-1 Facebook, Instagram, YouTube and Twitter handles and Amplified on Twitter. This collaboration was more than a media partnership, it was a shared mission to ensure women and girls see themselves as they truly are, in all their potential.

On-Air Fast Break

Digital + Social Amplification