Cadillac & BH90210 Integration and Placement

In the event series of the Summer, FOX reunited the iconic 90210 crew, introducing them to an all new generation. Through integration and placement, FOX celebrated the return of 90210.

Cadillac Integration 

Cadillac Integration

A-list talent was featured in the Cadillac XT6 to showcase the roomy interior and spacious third row seating


Double-digit increases for purchase intent, brand opinion and perceived fit

Source: Phoenix