2021 FOX College Football Season

:30 Spot

Custom Partnership Campaign Elements

Cutdowns featuring Joel Klatt driving the LYRIQ were distributed as Instagram interstitials within the FOX CFB social franchise, Field Pass. In addition, FOX and Cadillac capitalized on the unique production opportunity with Joel, producing two additional sales pieces to complement the partnership at large.


Field Pass

Behind the Scenes Custom Vignette

Joel Klatt Selfie Promo

More Cadillac Creative Partnerships

2022: Co-Branded Spot: "Waiting for Saturday"

2019 Co-Branded Spot: “Leader of the Pack”