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2019 Custom Integration: “Believe with U.S.”
For the 2019 Women’s World Cup, Coca-Cola and FOX Sports collaborated to create a custom integration advertising the limited edition “believe” wristband, and the special coke bottles with tearaway Women’s National Team wristbands. The bottles along with the integration – featuring USWNT teammates Alex Morgan and Kelly O’hara and voiced-over by FOX Soccer talent Rob Stone – were created to generate excitement for the tournament and support for the US Women’s team.
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“Believe with U.S.” :30 Spot
- FOX SPORTS
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Non-Alcoholic Beverages
Topics
Custom Content, Linear