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March 8, 2023
Mainak Mazumdar joins FOX Ad Sales as Executive Vice President, Chief Advertising Research and Analytics Officer.
Fox Corporation announced today a significant new addition to its data-driven, client-first, cross-divisional advertising sales strategy, highlighting a new focus and a significant investment in data science. As testament to the importance of this approach, esteemed data scientist Mainak Mazumdar has joined FOX Ad Sales as its first-ever Executive Vice President, Chief Advertising Research and Analytics Officer.
Reporting to President of Advertising Sales Marianne Gambelli, Mazumdar operates on the enterprise level, spanning across the four FOX Ad Sales portfolio verticals of Sports, Entertainment, News and Streaming, to build a data- and audience-based sales strategy that holistically links the platforms, while maintaining each platform’s unique brand, identity and culture. In this newly created role, he oversees the existing Ad Sales Research team and collaborates closely with the Research and Technology teams already in place across the corporation.
“In this constantly evolving media ecosystem, we know that a clear, data-powered, platform-wide approach to monetize at scale will serve our clients, and our business, in the most meaningful way,” said Gambelli. “I am delighted that Mainak has decided to bring his leadership, and his wealth of expertise in data science, research and analytics, to FOX.”
Mazumdar most recently served as Nielsen’s Chief Data & Research Officer, leading the development of the Audience Identity system and Nielsen One measurement platform. Prior to Nielsen, he was the Chief Science Officer at Simulmedia, responsible for designing the company’s data-driven targeting algorithms, and Chief Strategy Officer at GfK, where led digital transformation for the measurement company. He began his career with Ad Tech start-ups, including Google’s DoubleClick. A TED speaker, Mazumdar has led several industry-wide initiatives, was a Board Member at the Advertising Research Foundation and is currently a member of the U.S Census Scientific Advisory Committee. He holds an undergraduate international economics degree from the American College, Switzerland, and has completed masters and doctorate studies in demography from Brown University.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and leading AVOD service Tubi. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
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