FOX NFL and GMC have collaborated on custom partnership campaigns showcasing GMC’s 3 years as the presenting sponsor of FOX’s Thursday Night Football pregame show (2019-2021) and 2 years as the presenting sponsor of the FOX NFL Sunday pregame show (2022-2023).

Through various content plans, GMC and FOX have worked together to produce engaging sponsored content for football fans, highlighted by their popular editorial series, GMC Around Town, which has featured 17 different NFL cities and 23 different NFL players across 5 consecutive seasons.