Ad Experience & Innovation

Tubi

As a proudly ad-supported streaming platform with a tech-first approach, Tubi solves some of the biggest challenges across a fragmented ecosystem. With tools for improved reach and frequency, integrations that aid in interoperability and partnerships to measure across the customer journey, Tubi offers brands a means for more scale to the audiences they want to reach across platforms.

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Eliminate Excessive Ad Repetition

Tubi’s Advanced Frequency Management technology enables advertisers to cap frequency at the campaign level, regardless of demand source. Tubi’s unique position as a technology-first publisher platform gives us the ability to transcode every ad that comes in. From there, we identify if duplicates exist and assign them to a campaign at a frequency level that has been outlined by the advertiser.

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Bridging the Gap Between Content and Context

Understanding the context in which your streaming investments
ran is key for brands to understand the optimal environment for
reaching the right audiences.

Tubi’s Campaign Insights is a first-of-its-kind analysis that
features Content Clusters, unique contextual groupings that go
beyond standard genre, offering rich audience info for
transparency in OTT.

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Award-winning “Outstanding Advance in Ad Transparency”

Tubi’s tech stack was built for integrations that efficiently measure Brand Lift,
Incremental Reach, Online and Offline Conversions AND Sales Outcomes.

As a proud recipient of the Cynopsis Model D Award for “Outstanding Advance
in Advertising Transparency,” Tubi’s combined forces with industry-leading
measurement providers gives brands unparalleled insights on the customer journey.

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Ad Experience & Innovation

Advanced Frequency Management

Campaign Insights

Certified Measurement Program