WITH 51 MILLION ACTIVE USERS AND A RECORD-BREAKING 3.6 BILLION HOURS WATCHED LAST YEAR
NEW YORK, May 02, 2022 – Tubi (www.tubi.tv), a division of FOX Entertainment, today unveiled that, on the heels of a banner year, it will debut more than 100 original titles in the next 12 months, doubling down on programming and providing new, innovative measurement solutions, including its newly announced “Campaign Insights.”
Over the past year, Tubi delivered explosive growth, with 51 million active users announced last quarter and a record-breaking 3.6 billion hours watched in 2021, a 40% Year-over-Year increase in total viewing time (TVT). As the fastest-growing AVOD service in terms of consumer awareness,* Tubi delivers diverse, massive and incremental audiences at scale.
Tubi has seen double-digit growth in all audience segments over the past year — with the most growth among college educated and affluent demos, placing Tubi on par with U.S. national averages. With an average viewer 16+ years younger than non-streamers, Tubi’s audience is nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.
Following a record-breaking year, Tubi is cementing its commitment to original content, giving audiences more of what they love, including Black Cinema, thriller, horror, sci-fi, romance and adult animation genres; and also providing a new opportunity for brands to integrate early during the development of its originals slate. Tubi’s enormous library – at 40,000+ titles, the largest in free ad-supported streaming – continues to super-serve and provide world-class value for advertisers and audiences.
Tubi will expand its linear offerings to complement the platform’s current lineup of more than 100 sports and local news channels. Channels for FOX Entertainment’s THE MASKED SINGER, TMZ and Studio Ramsay Global’s GORDON RAMSAY, will join Tubi Originals and Tubi en Español, which will soon be available on the platform.
In addition, Tubi will continue to maximize synergy throughout the FOX portfolio – including co-productions with Emmy Award-winning animation studio Bento Box Entertainment, MarVista Entertainment, as well as monthly documentaries and specials from FOX Alternative Entertainment and TMZ, respectively.
“Tubi’s approach of personalization allows for content for every community, and our record growth shows it’s working. We’re doubling down on this approach while delivering our brand partners transparency and an opportunity to reach incremental, diverse and highly engaged consumers,” said Mark Rotblat, Chief Revenue Officer at Tubi.
Tubi recently released “Campaign Insights,” a first-of-its-kind analysis that brings together unique content groupings, or “Content Clusters,” with rich audience information, and gives brands the ability to match audience and context, just like on TV, but with the power and transparency of digital. Tubi’s latest forward-thinking ad solutions for brands provide actionable insights across the marketing funnel, complementing its Certified Measurement Program, which includes partnerships and integrations with leading measurement companies, such as TVSquared, Foursquare and Kantar. Together with Tubi’s low ad load and Advanced Frequency Management tool, which caps exposure at the campaign level regardless of demand source, Tubi’s ad tech also includes organic in-app placements, prime pod positioning and integrated marketing opportunities that complement the viewer experience while driving impact.
Last week, Tubi announced that it’s working with Nielsen on an expansion of its relationship as one of the first AVOD services that will offer complete measurement across its entire footprint of more than 25 devices, advancing advertisers’ needs for third-party measurement.
With the largest library of premium movie and television content in streaming, Tubi recently released findings from The Stream: 2022 Audience Insights for Brands, demonstrating Tubi, together with FOX, offers incremental reach: 71% of Tubi streamers are unreachable on cable, 56% are unreachable on linear TV, and 27% are unreachable on any other major free streaming platform. The findings also found that this year, AVOD will surpass SVOD with respect to market share.
*(YouGov BrandIndex, 3Q20-Feb22)
About Tubi
Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows, including a growing library of Tubi Originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.
Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.