Topics
In-Show Integration
In collaboration with Universal, FOX produced an entire episode of LEGO Masters to align with the release of Jurassic World: Dominion.
Results
The film’s exposure in the LEGO Masters integration episode & Sneak Peek yielded very positive results:
- Double-digit increases in both Title Memorability & Intent to View
- Triple-digit increase for viewers who frequently attend movies
- Ranked #1 for Positive Movie Opinion
LEGO Masters saw considerably higher engagement across social platforms during the integration episode & Sneak Peek, including high double and triple-digit increases in Facebook Shares, Twitter Video Views and Instagram Likes