Results
The film’s exposure in the LEGO Masters episode & Sneak Peek yielded positive results:
- Double-digit increases in both Memorability & Viewing Intent
- Triple-digit increase in viewers who frequently attend movies
- Ranked #1 for Positive Movie Opinion
The show saw considerably higher engagement across social during the integration episode & Sneak Peek, including high double and triple-digit increases in Facebook Shares, Twitter Video Views and Instagram Likes
