Looking to support restaurant partners during the pandemic, Grubhub aligned with FOX & ESNA to create MasterChef Table, a curated virtual restaurant. MasterChef Table  featured recipes from past MasterChef winners and fan favorite contestants and was supported through in-show integrations, PR efforts, custom content, social promotion and paid amplification


  • Integration: Grubhub-themed Mystery Box challenge, contestants created gourmet versions of the most popular dishes on the online food delivery marketplace
  • Lower-Thirds: 3x lower-thirds (across 3x episodes) driving to MasterChef Table 

Custom Content

  • Co-branded MasterChef content that featured MasterChef alumni Kelsey Murphy, Dorian Hunter, Gerron Hunt, and Michael Silverstein.
  • Distributed across linear, digital and social channels.

Custom Content

Social Amplification & Support

  • Grubhub amplified the co-branded content on FB & IG

Social Co-branded Content


  • Grubhub MasterChef co-branded ads drove double and triple digit lifts in Memorability, Likeability & Brand Opinion
  • Grubhub standard ads benefitted from the partnership as well with double and triple digit lifts in Brand Memorability, Likeability & Intent
  • 30x more search engagement for co-branded ads than standard Grubhub ads


Source: MarketCast TV Brand Effect & EDO