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BEET.TV
Watch Dan Callahan, SVP, Data Strategy & Sales Innovation at FOX discuss Making CTV Happen: A New Ad Infrastructure Emerges, as part of the Beet.TV Leadership Series presented by Publica
The POWER of CONNECTION
FOX Next personalizes the brand experience, connecting you to cutting-edge audiences across the entire FOX portfolio and beyond
FOX NEXT PRODUCTS
Go beyond traditional age/gender with personalized buys that use this data to deliver directly against your campaign’s strategic targets
Capture audiences at the cutting edge of convergence using 1st and 3rd party data for 1:1 household targeting across multiple devices
Partner via our Programmatic Guaranteed or Private Marketplace with additional targeting capabilities across all FOX properties
Customize your creative delivery by personalizing your outreach/message to different households within a single national spot
Leverage FOX’s attribution partnerships to forecast, steward, and deliver on the actions most important to your brand
Extend your brand’s Optimized Linear campaigns to FOX Digital to maximize unduplicated, cross-platform reach
ONE PARTNER
Across ALL FOX Platforms
INDUSTRY PARTNERSHIPS
FOX NEXT PROCESS
FOX NEXT is the center of excellence for all things new and innovative at FOX, bringing the ability to optimize against the entire portfolio through precision targeting, personalized messaging, innovative technologies and connecting brands to the RIGHT AUDIENCES.