“The OT” Co-Branded Spot

With fans watching their teams from home this season, Lowe’s looked to show how they help fans put the “home” in home team, encouraging fans to take on home improvement projects and driving traffic to Lowe’s stores.

As part of Lowe’s sponsorship of The OT, we produced a co-branded spot with well-known FOX NFL talent Curt Menefee and Tony Gonzalez. We got a sneak peek at how Tony built his very own fan cave with help from the experts at Lowe’s. The spot aired in key NFL programming to build brand messaging and drive awareness for Lowe’s sponsorship.