FOX + Pepsi Recap Sizzle
Pepsi’s custom-built Cherries Wild app resonated with viewers and consumers
Cherries Wild
FOX and Pepsi partnered together to create the first-of-its-kind game show, Cherries Wild, to support the relaunch of Wild Cherry. Jason Biggs hosted six half-hour episodes that aired Sunday nights immediately following the NASCAR race series from February 21 through March 28. The campaign featured multiple promotional elements including: linear, digital, social, mobile and retail. The Wild Cherry brand was authentically integrated into the game play and set design each episode.
Integration: The Pepsi branded Wild Moment (1x per episode) was an unexpected in-show moment where contestants received a bonus spin to win cash and/or wild cherries. This moment included a Jason Biggs call-out to Pepsi and a branded lower third.
Cherries Wild Companion App: Pepsi created a custom Cherries Wild interactive mobile gaming app allowing viewers at home to play alongside show contestants in real time.
- The Wild Moment Content invited viewers to play along (in app) with the chance to win the exact amount that the contestants had just won in-show (weekly winning prize ranged from $12K-$29K).
Co-Branded Custom Content (Pepsi paid ad time)
- Trivia Rush Content invited viewers to play along at home with a fast-paced trivia challenge.